I noticed this advertisement in this week’s Economist, repeated on Shell’s “Global Technical Careers” website:
"You only use 10% of your brain"? I find it surprising that a high tech company advertising for technical people should propagate this old myth.
...attempts to map out the cerebral cortex, the center of the higher mental functions, have not found large areas that don't do anything. The general view is that the brain is too small (just three pounds), uses too many resources (20 percent of body oxygen utilization though it accounts for just 2 percent of weight), and has too much to do for 90 percent of it to be completely comatose.
Funny – I’d have thought that a firm like Shell would want people who could use all their brains. Or perhaps it’s just the people in recruiting who only use 10% of their brains. Still, it’s good news for engineers with 90% less brain than their peers – a career awaits you at Shell. As the ad says – “make a difference”. Indeed.
Myths About the Brain: 10 percent and Counting from brain connection
There is no scientific evidence to suggest that we use only 10% of our brains from Dr. Eric H. Chudler
The Ten-Percent Myth from CSICOP